MELLEKA MARKETING

Unleash Your Team

Weekly Update — March 9 - 16, 2026
Google Ads Performance
Google Ads — Account 5041018747
Total Spend
$130
Clicks
89
Impressions
1,134
Conversions
49
All conversions
CTR
7.85%
CPA
$2.66
CampaignStatusSpendClicksImpr.Conv.CPA
Search | GeneralEnabled$95.832651614$6.85
PMAX | GeneralEnabled$34.276361835$0.98
Total$130.10891,13449$2.66
Google Ads Changes This Period
Negative Keywords Added (Mar 13) — Blocked competitor and irrelevant staffing brand terms on PMAX | General campaign:
  • aerotek cerca de mi (exact match)
  • onin staffing à proximité (exact match)
  • hirextra (exact match)
  • kelly services (exact match)
  • randstad (exact match)
  • randstad near me (exact match)
  • temp agency near me (exact match)
  • manpower agency near me (exact match)
  • adecco near me (exact match)
  • spherion staffing near me (exact match)
  • aerotek staffing (exact match)
  • insight global careers (exact match)
Meta Ads Performance
Meta Ads — act_367388537783741
Total Spend
$276
Clicks
813
Impressions
13,002
Leads
21
From Leads Campaign
CTR
6.25%
CPL
$9.04
Leads Campaign only
CampaignStatusObjectiveSpendClicksImpr.Leads
Leads Campaign | InsuranceActiveLeads$189.931704,18721
Traffic Campaign | InsuranceActiveTraffic$86.106438,815—
Total$276.0381313,00221
Meta Ads Changes This Period
New Ads Launched (Mar 11-16)
  • Multiple new ad creatives started delivery across the active campaign
  • New ads went live on Mar 11, Mar 12, and Mar 16 — testing new creative variations
Work Completed

Email Marketing

Google Ads

Currently In Progress

Coming Up Next Week

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Unleash Your Team Google Ads Performance - Total Spend: $130 | Clicks: 89 | Impressions: 1,134 | Conversions: 49 - CTR: 7.85% | CPC: $1.46 | CPA: $2.66 - Search | General: $95.83 spend, 26 clicks, 14 conversions ($6.85 CPA) - PMAX | General: $34.27 spend, 63 clicks, 35 conversions ($0.98 CPA) Google Ads Changes This Period - Mar 13: Added 12+ negative keywords to PMAX | General campaign — blocked competitor staffing brands (Kelly Services, Randstad, Adecco, Aerotek, Manpower, Spherion, Insight Global, etc.) to prevent wasted spend on irrelevant job-seeker searches Meta Ads Performance - Total Spend: $276 | Clicks: 813 | Impressions: 13,002 - Leads Campaign | Insurance: $189.93 spend, 170 clicks, 21 leads ($9.04 CPL) - Traffic Campaign | Insurance: $86.10 spend, 643 clicks, 253 landing page views ($0.34 per LPV) Meta Ads Changes This Period - Mar 11-16: Launched multiple new ad creatives for testing — new variations went live across the active campaign Email Marketing - Created email for insurance decision makers Currently In Progress - Building 10 SEO pages for organic search growth - Scheduling insurance decision maker email (waiting on list) - Building a new, more premium website - Creating magazine-style marketing piece - Creating premium AI videos from website content Branded Update Page: https://unleash-update.melleka.app
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