Campaign renamed from "Search | General" to "Search | Insurance" to reflect new insurance-only focus
Paused ad group "Outsource & Remote Staffing" — was matching generic staffing queries and competitor brand names, wasting budget on non-insurance traffic
Paused ad group "Virtual Assistant Services" — too broad, attracting general VA seekers instead of insurance agents
Paused ad group "Insurance Virtual Assistants" — replaced with more targeted structure below
Created new ad group "Insurance VA Staffing" with 12 phrase-match keywords targeting insurance agents looking for virtual assistants
Created new ad group "Insurance Back Office" with 12 phrase-match keywords targeting insurance agencies looking to outsource admin/claims/policy processing
Created new ad group "Insurance Agency Growth" with 12 phrase-match keywords targeting insurance agency owners looking to scale operations
Created 3 new Responsive Search Ads — one per ad group — with insurance-specific headlines and descriptions (full ad copy below)
Total: 36 new phrase-match keywords added across 3 ad groups
March 14 — 40 Campaign-Level Negative Keywords Added to Search | Insurance
jobscareershiringwork from homesalaryresumeindeedglassdoorinterviewapplicationcertificationtraining
New Ad Copy (3 RSA Ads)
Ad Group: Insurance VA Staffing
Insurance Virtual Assistants | Trained for Insurance Agencies | Save 70% on Staffing Costs | Dedicated Insurance VAs | Philippines-Based VA Teams | Start in Just 2 Weeks | No Long-Term Contracts
Hire dedicated virtual assistants trained specifically for insurance agencies. Policy processing, claims support, renewals & more. | Save up to 70% compared to in-house hires. Our VAs handle your insurance back-office so you can focus on selling. Start in 2 weeks.
unleashyourteam.net
Ad Group: Insurance Back Office
Insurance Back Office Support | Outsource Claims & Renewals | Policy Processing Assistants | Cut Admin Costs 70% | Dedicated Insurance Admin Team | No Setup Fees | Month-to-Month Plans
Outsource your insurance back office to trained virtual assistants. Claims processing, policy renewals, certificates & data entry handled expertly. | Stop drowning in admin work. Our dedicated VAs handle insurance paperwork so your agents can sell. Save 70% vs in-house.
unleashyourteam.net
Ad Group: Insurance Agency Growth
Scale Your Insurance Agency | Grow Without Hiring In-House | Insurance Agency Support | Reduce Overhead 70% | Dedicated Growth Support | Free Consultation | Built for Insurance Agencies
Ready to scale your insurance agency? Add dedicated virtual assistants for a fraction of the cost. More capacity, less overhead. | Insurance agency owners: stop doing $15/hr work. Delegate admin to trained VAs and focus on growth. Start with zero risk.
unleashyourteam.net
Meta Ads
Meta Ads Performance
Spend
$276.03
Account act_367388537783741
Clicks
813
6.25% CTR
Impressions
13,002
$21.23 CPM
Leads
21
$13.14 CPL
Campaign Breakdown
Campaign
Objective
Status
Spend
Clicks
Impr
Leads
CPL
Leads Campaign | Insurance
Lead Gen
ACTIVE
$189.93
170
4,187
21
$9.04
Traffic Campaign | Insurance
Traffic
ACTIVE
$86.10
643
8,815
—
—
TOTAL (2 Active)
$276.03
813
13,002
21
$13.14
Ad Set Details
Ad Set
Campaign
Daily Budget
Targeting
Status
Insurance Decision Makers
Leads Campaign
$30/day
USA, 28-65, Job titles: Insurance Agent, Insurance Broker, Agency Owner, Insurance Manager + Employers: State Farm, Allstate, Farmers, Nationwide, Liberty Mutual
ACTIVE
Broad Insurance Audience
Leads Campaign
$15/day
USA, 25-60, Interest: Insurance Industry, Business Outsourcing, Virtual Assistants, Advantage+ expansion enabled
ACTIVE
Website Traffic — Insurance
Traffic Campaign
$15/day
USA, 25-55, Broad targeting with Advantage+ placements, optimized for landing page views
ACTIVE
18 additional campaigns currently paused — available for reactivation if strategy shifts.
Meta Ads
Meta Ads Changes This Period
March 11–16 — Creative Updates
New ad creative started delivery in Leads Campaign (campaign 120241664199620695) — refreshed imagery and copy angles for insurance decision makers
Ad image updated in Insurance Decision Makers ad set — new visual emphasizing cost savings
Ad creative rotated in Broad Insurance Audience ad set — testing new headline variations
Traffic Campaign creative refreshed with updated landing page messaging
All 18 paused campaigns remain paused — no reactivation this period
Work Completed This Week
Google Ads
Complete overhaul of Search campaign — renamed from "Search | General" to "Search | Insurance", paused 3 underperforming ad groups, created 3 new insurance-focused ad groups with 36 phrase-match keywords and 3 new RSA ads
Added 7 exact-match negative keywords to Search campaign for staffing competitors appearing in search terms (Robert Half, Kelly Services, Aerotek, Onin Staffing, Adecco, Randstad, HireXtra)
Added 12 phrase-match negative keywords to PMAX | General to prevent job seeker traffic (jobs, careers, hiring, work from home, salary, resume, indeed, glassdoor, interview, application, certification, training)
Email Marketing
Created email campaign targeting insurance decision makers — designed to drive leads from existing insurance agency contact lists
Content / Creative
Wrote new RSA ad copy for Insurance VA Staffing ad group — 7 headlines + 2 descriptions focused on trained insurance VAs, 70% cost savings, and 2-week start time
Wrote new RSA ad copy for Insurance Back Office ad group — 7 headlines + 2 descriptions focused on claims, renewals, and policy processing outsourcing
Wrote new RSA ad copy for Insurance Agency Growth ad group — 7 headlines + 2 descriptions targeting agency owners looking to scale operations
In Progress
Create 10 SEO Pages — comprehensive insurance VA content to drive organic traffic
Schedule email for insurance decision makers — waiting on contact list from client
Build a new website — complete site redesign for unleashyourteam.net
Create premium AI videos from website content — video assets for ads and social media
Respond to Janz
Coming Up Next Week
Monitor new insurance-focused ad groups — analyze which of the 3 ad groups drives lowest CPA and highest quality leads
Review search term report for new keywords — identify additional negative keywords to block from first week of data
Continue SEO page creation — target completion of first 3-5 pages from the 10-page plan
Website redesign progress check — coordinate on layout and content structure
Launch email campaign once contact list is received from client
Evaluate Meta Ads CPL performance — consider shifting more budget to top-performing ad set
PMax General monitoring — 35 conversions at $0.98 CPA is outstanding, watch for quality signals
Begin AI video production from website content for social and ad creatives
Copy-Paste Version
UNLEASH YOUR TEAM
Weekly Update — March 10–17, 2026
Google Ads Performance
- Total Spend: $130.10 | Clicks: 89 | Impressions: 1,134 | All Conversions: 49
- CTR: 7.85% | CPC: $1.46 | CPA: $2.66
- Search | Insurance: $95.83 spend, 26 clicks, 14 all-conversions ($6.85 CPA)
- PMAX | General: $34.27 spend, 63 clicks, 35 all-conversions ($0.98 CPA)
Google Ads Changes This Period
- March 14: Complete overhaul of Search campaign — renamed to "Search | Insurance", paused 3 old ad groups, created 3 new insurance-focused ad groups with 36 phrase-match keywords and 3 new RSA ads
- March 14: Added 40 campaign-level negative keywords (competitor brands, job seekers, consumer terms, AI/software terms)
- March 13: Added 7 exact-match negatives for staffing competitors (Robert Half, Kelly Services, Aerotek, Onin Staffing, Adecco, Randstad, HireXtra)
- March 13: Added 12 phrase-match negatives to PMax (jobs, careers, hiring, work from home, salary, resume, indeed, glassdoor, interview, application, certification, training)
Meta Ads Performance
- Total Spend: $276.03 | Clicks: 813 | Impressions: 13,002 | Leads: 21
- CTR: 6.25% | CPC: $0.34 | CPL: $13.14
- Leads Campaign | Insurance: $189.93 spend, 170 clicks, 21 leads ($9.04 CPL)
- Traffic Campaign | Insurance: $86.10 spend, 643 clicks, 253 landing page views ($0.34 per LPV)
Meta Ads Changes
- New ad creatives started delivery in Leads Campaign
- Updated imagery in Insurance Decision Makers ad set
- Creative rotation in Broad Insurance Audience ad set
- Traffic Campaign creative refreshed
Work Completed
Google Ads
- Complete overhaul of Search campaign — renamed from "Search | General" to "Search | Insurance", paused 3 underperforming ad groups, created 3 new insurance-focused ad groups with 36 phrase-match keywords and 3 new RSA ads
- Added 40 campaign-level negative keywords to Search | Insurance blocking competitors, job seekers, consumer terms, and AI/software terms
- Added 7 exact-match negative keywords for staffing competitors appearing in search terms
- Added 12 phrase-match negative keywords to PMAX | General to prevent job seeker traffic
Email Marketing
- Created email campaign targeting insurance decision makers
Content / Creative
- Wrote new RSA ad copy for Insurance VA Staffing ad group — 7 headlines + 2 descriptions
- Wrote new RSA ad copy for Insurance Back Office ad group — 7 headlines + 2 descriptions
- Wrote new RSA ad copy for Insurance Agency Growth ad group — 7 headlines + 2 descriptions
In Progress
- Create 10 SEO Pages
- Schedule email for insurance decision makers (waiting on contact list)
- Build a new website
- Create magazine-style marketing piece
- Create premium AI videos from website content
- Respond to Janz
Source: https://www.notion.so/9e7cd72f-e62c-4514-9456-5f51cbcfe981